“What’s your favorite design?”

One of the questions we hear all the time in our stores is:
“What’s your favorite design?”

And honestly? The answer is simple.
It’s always the newest one.

There’s something so exciting about dreaming up a brand-new piece. Whether it’s inspired by the mountains, a story we want to tell, or just a spark of creativity, designing something we've never made before is pure joy. We get to sketch it, shape it, hammer it, wrap it—and see it come to life for the first time. That moment? It's magic.

But here’s the funny part: the designs we don’t love making anymore are usually the ones that turned out to be most successful.

Why? Because after you’ve made that “magical” new necklace 100 times in a single day… let’s just say the sparkle wears off a bit.

We still love the meaning behind each piece, and we’re always grateful when something resonates with so many people—but mass-producing a bestseller can turn a creative high into an assembly-line grind real fast.

So if you ever hear us gush about a new design in the shop, now you know why. It’s fresh, it’s exciting, and we haven’t had to make a thousand of them—yet.

And when you fall in love with that new piece and come back asking for more? Well, that’s how favorites become classics… and how we end up making another hundred.

And honestly—we wouldn’t have it any other way.